VB Style Fun

After hours at one of our favorite hang outs.

Kona Announces Sponsorship of Velo Bella

Nov 15, 2005.
The Kona Bicycle Company partners with "The fabulous women of Velo
Bella"

Team Velo Bella-Kona 2-year deal includes addition of Wendy Simms to
roster

Welcome "reception" this Friday at Surf City Gran Prix Cyclo-Cross


KONAWORLD (Nov. 15, 2005) – The Kona Bicycle Company today announced
a new two-year partnership with the fabulous women of Velo Bella –
the California-based collective of professional bicycle racing teams
and clubs. The new Team Velo Bella-Kona partnership will encompass
Velo Bella's professional road racing team, professional mountain
bike racing team, and elite level cyclo-cross team, know as
the "Flamingo Flock".

Adding to the already deep talent and fun pool, Kona rider Wendy
Simms will be joining Team Velo Bella-Kona for the 2006 and 2007
seasons. The Velo Bella-Kona partnership will also support Velo
Bella's recreational and amateur racing clubs around the United
States as well as Velo Bella's numerous camps and clinics.

In classic Velo Bella and Kona style, a semi-official celebration
and "reception" in honor of the new relationship will take place in
Santa Cruz above the Bicycle Trip, 1127 Soquel Avenue.
The "reception" will feature DJs from San Francisco, Berkeley,
Oakland and Santa Cruz. Kona Brewing Company Longboard Lager will be
served and the party goes from 9 until it ends…

Kona team manager, Mark Peterson, said that, like every solid
relationship, Velo Bella-Kona was destiny. "This relationship is a
natural. The Velo Bella culture is a lot like Kona in that it's all
about bringing fun to the sport. Kona is fun and Velo Bella is fun
so we're in for a lot of it." said Peterson. "We're proud to call
Velo Bella partners and ambassadors and look forward to supporting
their mission in any way possible."

"When Kona contacted us initially we were in the midst of
coordinating our Surf City race", explains team co-founders, Sabine
Dukes and Laura Sanchez, "We were going through our boxes of hula
skirts, coconut bras, and leis, and thought well how perfect is this
partnership?" Sanchez adds, "We've waited a long time to attract a
sponsor that appreciates our quirky style and charm. It's a pivotal
point for us because we now have more opportunities to support
developing riders while attracting newcomers to the sport. Finding
the right sponsor is a lot like finding the right coconut bra, they
don't all fit...with Kona we not only have the right fit but we Kona
knows how to get their hula on."

Team Velo Bella-Kona will be riding on a variety of Kona bicycles,
including Kona new road rigs King Zing and Zing Supreme, King
Supreme and Kula Supreme mountain bikes, and Team Jake cyclo-cross
bikes. Additionally, Velo Bellas more than 150 club members will get
special Kona deals through Kona's authorized dealer network and
grassroots racing program. Peterson reports that orders for Kings,
Coilers and Stinkys are already pouring in from Velo Bella riders.


About Velo Bella:
Velo Bella is a non-profit, grassroots, multidiscipline cycling team
based out of Watsonville, CA. The Velo Bella mission is to encourage
a healthy and active lifestyle through cycling and laughter. Velo
Bella's contagious spirit and unique approach to women's competitive
cycling have created a following across the United States They
inspire women to get out and ride a bike, race a bike, and to
eventually grow the pool of talent and have a lot of fun along the
way. While the core Velo Bella Team is a committed group of female
racers, membership includes female cyclists interested in completing
their first race, century, or even group ride. More information on
Velo Bella can be found on their website: www.velobella.org

About the Kona Bicycle Company:
Bikes and Stuff. www.konaworld.com

Some pics of Jen in 2005

Sea Otter Circuit pain-
Photos credit Craig W. Smith



Jen on attack for 4 primes at Santa Cruz Crit -
Photos credit Craig W. Smith